Rye Beach Club: Building a Pop Up Webstore to Safely Offer Merchandise with Club’s New Logo
During the pandemic, Rye Beach Club wanted to offer its members a variety of premium branded merchandise that would unite them around this community. Rather than sell the merchandise at its clubhouse as it did traditionally, the club wanted to offer items online to create a completely safe way for members to shop.
Rye Beach Club turned to PromoCentric, which handled the entire effort, building a PromoWeb Pop Up store where members could shop premium branded items hand-selected by the company’s merchandising experts. The webstore was open for the month of July and leveraged back-end technology to establish an end date. The store offered 12 premium clothing items, including a variety of sweatshirts, t-shirts, jackets, shorts and sweatpants — all displaying the club’s newly designed logo. Members from all over the country could easily purchase branded merchandise that proudly displayed the club’s new logo and have items shipped directly to their doorstep.
The client was thrilled with the effort, as it delivered against the goal of creating a safe and convenient way for members to buy quality branded merchandise that united them around the club.